According to a Forbes list released in May, LeBron James has the highest selling signature shoe in the NBA.
He is followed by teammate Kyrie Irving in second, with Golden State Warriors duo Stephen Curry and Kevin Durant in third and fourth respectively.
Being the first person to wear a new pair of LeBron shoes almost grants you a special status, such is the demand and anticipation for his Nike range.
So imagine how you would feel if you wore LBJ shoes before the King himself. Well, we were able to find out thanks to J.R. Smith.
The Cleveland Cavaliers shooting guard posted a picture on Instagram with a pair of LeBron 14s that James himself has apparently not donned yet.
Smith, who is currently in Hong Kong on a Nike tour, wanted to gloat and let his friend - and followers - know what he had in his possession.
He accompanied the post with the caption: "Hello world!!! (@kingjames ain't even got these)."
This eventually got James' attention and he also took to Instagram to post a screen grab of a FaceTime conversation with J.R. in which he is seen still holding the LeBron 14s.
James wrote: "All the way in China and had to catch up with the bro! Can’t even front the homie @teamswish got some fire 14s!! He just wanted to rub it in my face cause he was able to put his on his feet before I did. #HeActuallyKissedThemWhileWeWereTalking #TeamLeBron #SwishGang #striveforgreatness"
This friendly exchange is another sign of the four-time MVP being relaxed this summer and not really worrying about the issues surrounding the Cavs at the moment.
All-Star point guard Kyrie Irving has requested a trade from the franchise and reportedly no longer wants to play with James.
LeBron is not believed to have engaged in any talks with Irving or the Cavaliers top brass as he continues to enjoy his offseason.
Just days ago it was reported that King James was in Las Vegas working out with the newest Cleveland recruit Derrick Rose, as well as Russell Westbrook and Chris Paul.
Cavs owner Dan Gilbert described the Kyrie trade talk as a "fluid situation" during a press conference earlier in the week and at the moment it's not something that LBJ is looking to get involved in.
It will be very interesting to see how this situation plays out in the coming months with the new season set to tip off again in October.News Now - Sport News